Social Media Boot Camp for Ag Businesses
This two-day workshop is designed to help farm marketers make the most of the opportunities available through social media. Learn about several popular social media tools, how they can be used in direct marketing, how consumers are using social media use and their expectations for connecting with businesses, begin to develop your own social media strategy, and how to measure the impact of your social media activity.
Social media tools are an exciting way to enhance your farm business's marketing activities, allowing you, the owner, or manager, to connect directly with your audience. While a social media presence is almost expected of many businesses, many owners struggle with how to use the various tools to connect.
The use of social media has become an increasingly important way to enhance a business's marketing activities, allowing owners and managers to connect directly with their audiences. While a social media presence is almost expected, some business owners struggle with how to use the various tools. To help businesses overcome barriers to effective social media deployment, Penn State Extension and Penn State Small Business Development Center will host Social Media Boot Camp for businesses.