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Lesson 5: Marketing

Simply put, your marketing plan clearly lays out your strategy to sell your venture to both your customers and your potential investors and bankers.

Selling directly to the consumer may significantly increase profits and prices above those received in conventional markets.

Agricultural producers are very good producers of their chosen agricultural products. They often lack skills to be good marketers!! Marketing and market planning, to secure the best prices for hogs and hog products sold, and inputs purchased with an acceptable level of risk, are an important part of management and marketing.