Two-day bus tour of several premier farm markets and agri-tourism enterprises in a region provides an extended experience in direct marketing education.
Education focuses on enhancing the marketing skills and practices of established and novice direct-to-consumer farmer marketers to help them overcome obstacles and achieve success.
This day-long course is designed for retail farm and farmers' market employees, and provides basic knowledge in the science of produce and the art of produce marketing.
Social media tools such as Facebook, Twitter, Pinterest, foursquare, and others are finding their way into the marketing plans of farm and food businesses.
While a social media presence is almost expected of businesses, many owners struggle with how to use the various social networking sites to connect with audiences.