2014 Farmers’ Market Food Trends: Keeping You Current One Sip at a Time

Posted: April 18, 2014

The top food trend of eating healthy is holding strong for 2014. The 2014 food trend buzzword of the moment is clean eating. It translates to eating fresh, nutritious food that is good for your body.
FOTS Market. Photo Ali Frohman.

FOTS Market. Photo Ali Frohman.

What’s great about clean eating is it’s not only healthy, it is also helpful. When paired with a farmers’ market or Community Supported Agriculture program (CSA) there can be a community aspect to eating clean. This means a greater number of health conscious eaters at market stands this summer.

According to Eating Well magazine, clean eating also means more vegetables, less sodium, limiting processed foods and choosing whole grains. Where are shoppers looking to accomplish all of these clean eating tips in one place? The farmers’ market! Keep healthy eating in mind this season as you’re selling your fruits, vegetables, grains, and meats. Why are your customers standing on the other side of the table from you? It’s because they’re looking for a clean, healthy product for their family, and they’re choosing your farm to provide it.

Keep customers engaged this season with clean snacks. “In the past 24 hours, 92% of the adult population had a snack” (Hartman Group, April 2014). Combine these two trends to be a hit with the market crowd this season!

It doesn’t have to be a difficult or time consuming to accomplish clean snacking. Think small packaging changes and you could open yourself up to a new market. This means new sales and happy customers for 2014. For example, packaging berries in small cups rather than quart boxes or pureeing watermelon for on-the-spot refreshment, can easily attract more moms, kids and thirsty customers to your stand. Of course it can’t all be fun and games. Be sure to check with your local health department for regulations regarding sampling and serving ready-to-eat foods.

If you’re really looking for a way to impress customers, take the clean trend a step further and be on the cutting edge of new product development.The latest to hit the streets is maple water, the sweet and shy cousin of coconut water. This new product promises to hydrate, be made from local agricultural ingredients and be a shoe-in as the 2014 farmers’ market food trend hit.

Keep up to date on food trends and more as they come out by following PA Farm on Facebook. And as I raise a glass of maple water “cheers” to a clean and prosperous 2014 market season!

  • “The Snack Opportunity for Restaurants.” The Hartman Group. April 8, 2014.
  • “6 Top Healthy Food Trends for 2014.” Eating Well. January 3, 2014.
  • “Maple Water 11 Things You Need to Know About This Maple Sap Drink.” Huffington Post. March 24, 2014.

Contact Information

Carla Snyder
  • Agricultural Entrepreneurship & Marketing Educator
Phone: 717-334-6271