Dave Hodge shared his wisdom on pricing for profits with farmers who market directly to consumers at Penn State Extension's Grow Your Market conference in Lancaster.

Do you market directly to consumers through farmers markets or a market on your own farm? Lela Reichart and Kathy Glahn presented SIMPLE – Sales, Interest, Motivation, Purchases, Location, and Evaluation - ways to capture consumers’ interest and dollars in these common direct marketing settings.

Understanding our cost structure and desired margin helps us identify appropriate pricing methods and their relationship to profitability.

Microsoft Excel, 1.0 MB

This simple tool will help you determine your break even costs for taking an animal from live weight, to carcass, to wrapped cuts of meat.