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Consumer Relations

Do you know what drives customer choices? The American Restaurant Association has identified the top 10 food trends driving customer choices in 2011. Uncover these motivating trends as well as the 6 types of perceived risk that may be holding your customers back in this article from Ag Marketing expert and Penn State Extension Educator, John Berry.

The choices most consumers face for their food and fiber purchasing are many. Why do they shop with us? I expect they are comfortable with our brand of customer service delivery. However, we should consider how we might best enhance the buying experience for our current and future customers.