Publications
Record keeping is becoming a critical task in production agriculture.
Increasing profit through value-added products
A SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) is a process that can help you, and your team, get insights into the past and think of possible solutions to existing or potential problems for your business.
If you are only engaged in one enterprise (growing corn for example) and have a crop failure, it will be more devastating than if you grew more crops. By diversifying, you are spreading the downside risk over more than one enterprise.
Record keeping is becoming a critical task in production agriculture.
Written by John C. Becker, Professor, Agricultural Economics and Law
Client loyalty can be improved, new clients gained, and profitability increased. This article will discuss several options for adding value to your custom business’s services. Perhaps you’ll choose to integrate one or more into your business.
Surveys are probably the most common method of gathering information from customers, and are particularly useful for understanding the proportions of your customers that fit a particular description.
Wineries that offer tastings create a relationship with their customers, encouraging them to purchase wines at the vineyard, and also increase future sales at state-run liquor stores and restaurants.
Providing direction for agricultural firms
Example business plan for imaginary business, A&B Nursery
This presentation is built around an analysis of typical issues and problems that livestock and forage producers face in their dealings with each other as buyers and sellers of forages for livestock.
Written by John C. Becker Professor, Agricultural Economics and Law
The Consequence of using Ambiguous Terms
Written by John C. Becker Professor, Agricultural Economics and Law
Learn how to quantify website visitor rates, select effective keywords, and effectiveness of online communication with customers.
Record keeping is a topic few producers care to discuss or do. It can be time consuming and take valuable time away from field work. However, it is becoming a critical task in production agriculture.
Taking the necessary steps to monitor what others are saying about your business online is an essential component of building and protecting your business’s reputation.
This publication discusses managing risk, GAPs, GHPs, HAACP, liabilities, allergens, and recall plans.



