Understanding your customers: How demographics and psychographics can help
If the retailer doesn’t know what the
customer wants, or ignores requests,
clientele may lose interest and choose
to shop elsewhere. Instead, the ideal
course of action would be to learn about
their consumers and then to learn about
their interests. This provides the basis
for developing a product mix that would
be attractive to clientele.
UnderstandingCustomers.pdf
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