Publications
Client loyalty can be improved, new clients gained, and profitability increased. This article will discuss several options for adding value to your custom business’s services. Perhaps you’ll choose to integrate one or more into your business.
New Generation Cooperatives shift the focus away from selling a commodity to offering a value-added product.
E-mail marketing campaigns can provide a good return on investment, having a potentially greater impact than search engines, displays, print, television, and nontraditional methods such as text messaging on mobile phones.
Community Supported Agriculture (CSA) is a concept designed to encourage relationships between consumers and growers, and for consumers to become more knowledgeable about, if not involved in, the way their food is grown.
Members and their role in CSAs.
Some reasons for an event include: Boosting sales during slow times, promoting store openings, recognizing customers who spend the most at the business on an annual basis, and targeting your primary customers for a “night out”.
There are many situations in which a direct mailing could be beneficial to your business; • You need to let people in the area know about your new business. • You have a new product to promote. A special event is coming up. • New housing developments are bringing customers to your area.
There is a significant and growing interest in B&Bs by farm owners exploring options to diversify their product offerings.
Increasing profit through value-added products
Taking the necessary steps to monitor what others are saying about your business online is an essential component of building and protecting your business’s reputation.
Learn how to quantify website visitor rates, select effective keywords, and effectiveness of online communication with customers.
This publication will provide an introduction to the uses of podcasts for your farm business. We’ll discuss what a podcast is, the advantages of using podcasts for marketing, mistakes to avoid, and the equipment that you’ll need to create your own podcasts.
No matter what medium you choose to assess your customers, you must formulate your questions well.
Focus groups are a powerful way to collect ideas, opinions, experiences, or beliefs about issues or programs because they allow for in-depth discussion, and the opportunity to clarify ideas and statements.
Interviews are most useful when you have a restricted set of issues for in-depth discussion.
Surveys are probably the most common method of gathering information from customers, and are particularly useful for understanding the proportions of your customers that fit a particular description.
With personal computers, toll free numbers, and other important factors, mail order may be worth considering.
Agricultural producers should explore marketing to various sectors in order to maintain successful businesses. One group that is emerging is Muslims, who are obligated to eat only Halal-certified foods according to their religious beliefs.
Agricultural producers should explore marketing to various sectors in order to maintain successful businesses. One group that is emerging is Jews, who are obligated to eat only Kosher foods according to their religious beliefs.
Concepts commonly used within the retail industry, including elements that draw attention to displays and categories of merchandise, increase the chance that consumers will shop more of the store and notice items they might not otherwise expect.
A survey of Farmers markets in Pennsylvania was implemented in the beginning of 2012 to study information and technical assistance needs on the part of the markets, as well as characteristics of the markets that may define success. In addition, a portion of the survey of Pennsylvania farmers markets examined how Pennsylvania’s Act 106, and food safety issues in general, affected the markets during the 2011 season.
The person pricing your product(s) must consider many factors such as cost of production, financial goals, and consumer demographics.
If you have a larger number of customers, or will be using interviews or focus groups, you would need to select a subset (a sample) to contact.
Creating a blog and using it to market your business.
Geolocation apps offer users the ability to communicate with a network of friends or anyone registered on these services. This publication describes how these apps can help you market your business.
Creating a Twitter account and using it to market your business.
Creating a YouTube account and using it to market your business.
This publication explains several factors that a grower can apply at a market to increase profi tability.
If the retailer doesn’t know what the customer wants, or ignores requests, clientele may lose interest and choose to shop elsewhere. Instead, the ideal course of action would be to learn about their consumers and then to learn about their interests. This provides the basis for developing a product mix that would be attractive to clientele.
Differentiating themselves from the competition is necessary for retailers to become and remain foremost in their customers’ minds.
Wineries that offer tastings create a relationship with their customers, encouraging them to purchase wines at the vineyard, and also increase future sales at state-run liquor stores and restaurants.
