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Niche Marketing

Marketing to special groups can be challenging.

Agricultural producers should explore marketing to various sectors in order to maintain successful businesses. One group that is emerging is Muslims, who are obligated to eat only Halal-certified foods according to their religious beliefs.

Agricultural producers should explore marketing to various sectors in order to maintain successful businesses. One group that is emerging is Jews, who are obligated to eat only Kosher foods according to their religious beliefs.

Recent statistics indicate that marketing to restaurant chefs is a viable option for growers.

Wineries that offer tastings create a relationship with their customers, encouraging them to purchase wines at the vineyard, and also increase future sales at state-run liquor stores and restaurants.

The word "niche" comes from a French word that means to nest. Niche marketing is targeting a product or service to a small portion of a market that is not being readily served by the mainstream product or service marketers.