Marketing to Specific Audiences
Agricultural producers should explore marketing to various sectors in order to maintain successful businesses. One group that is emerging is Muslims, who are obligated to eat only Halal-certified foods according to their religious beliefs.
Agricultural producers should explore marketing to various sectors in order to maintain successful businesses. One group that is emerging is Jews, who are obligated to eat only Kosher foods according to their religious beliefs.
Recent statistics indicate that marketing to restaurant chefs is a viable option for growers
Wineries that offer tastings create a relationship with their customers, encouraging them to purchase wines at the vineyard, and also increase future sales at state-run liquor stores and restaurants.
There is a significant and growing interest in B&Bs by farm owners exploring options to diversify their product offerings.
