1.2: Marketing

Advertising 101
CPA Info #114: An exploration of advertising media that can be utilized to support a direct-marketed or value-added enterprise.

Agricultural Marketing
This site features many links covering a variety of informational topics.

Customer Preferences and Low-fat and No-fat Food
ADC Info #26: An evaluation of the effectiveness of "low-fat" and "no-fat" marketing and potential effects on sales.

Direct Marketing as a Value-Added Opportunity for Agriculture
This site contains information covering the many direct marketing opportunities available to value-added producers.

Direct Marketing of Your Production and Products, Penn State Extension
Eliminating the "middle man" from the marketing stream of your product or production.

Marketing and the Food Miles Concept
CPA Info #80: An analysis of recent trends in consumer behavior, particularly the desire for locally-produced foods.

Marketing Meat Animals Directly to Consumers, Penn State Extension
A discussion of the advantages and disadvantages to direct marketing of livestock and meats.

New Trends in Agricultural Marketing
Learn more about the new generation of cooperatives, value-added agriculture, and community-supported agriculture.

Planning a Successful Direct Mail Campaign
University of Tennessee's value-added agriculture information.

Selling at Trade Shows
ADC Info #21: For value-added producers, trade shows are one potential venue for finding customers, as well as forging ties within the food industry.

The Specialty Food Buyer Profile
ADC Info #34: Most likely, value-added enterprises will cater to a particular sort of specialty consumer; this paper provides a demographic profile of the specialty food buyer.

Value-Added Marketing Series Articles
This site contains many articles covering promotion, design, and marketing topics for your value-added enterprise.