CPA Info #114: An exploration of advertising media that can be utilized to support a direct-marketed or value-added enterprise.
This site features many links covering a variety of informational topics.
Direct Marketing as a Value-Added Opportunity for Agriculture
This site contains information covering the many direct marketing opportunities available to value-added producers.
Direct Marketing of Your Production and Products, Penn State Extension
Eliminating the "middle man" from the marketing stream of your product or production.
Marketing and the Food Miles Concept
CPA Info #80: An analysis of recent trends in consumer behavior, particularly the desire for locally-produced foods.
Marketing Meat Animals Directly to Consumers, Penn State Extension
A discussion of the advantages and disadvantages to direct marketing of livestock and meats.
Direct Mailing as a Promotional Strategy
Penn State marketing information.