1.4: Vision and Mission Statements
What is the purpose of your venture? What are its goals, and how are they to be achieved? Vision and mission statements can help in defining these things, as well as guiding your policies and conduct. Vision statements declare what a business aspires to be, with an emphasis on the future of the operation. Mission statements outline the purpose of the business, its customers, stakeholders, and services rendered.
Agribusiness Planning: Providing Direction for Agricultural Firms
Discusses crafting vision and mission statements, as well as other agribusiness planning steps.
Basics of Developing Mission, Vision and Values Statements
General advice for crafting effective statements.
