1: Beginning Market Research
The success or failure of your venture will be measured by how well you cater to the needs of your customers. Identify your market and develop a strategy that will effectively serve it.
Ag Marketing Resource Center
The Ag Marketing Resource Center is an electronic, national resource for producers interested in value-added agriculture. Browse commodities and products, investigate market and industry trends, study business creation and operation, read research results and locate value-added resources.
Center for Profitable Agriculture
An information source with an emphasis on developing value-added agricultural ventures and marketing concepts.
Developing a Marketing Plan, Texas A&M Extension
This article outlines the importance of having a written marketing plan and provides the information and tools to create one.
Knowing Your Market - The Most Challenging Part of a Business Plan
Information about finding customers, projecting sales revenues, and market research.
Penn State Ag Entrepreneurship
Offers PSU publications and fact sheets on a wide range of marketing topics from understanding consumers to trends in ag marketing to marketing to ethnic populations.
Penn State Agricultural Marketing
This site houses a collection of links to ag marketing resources across the country from commodity to retail marketing.
USDA Agricultural Marketing Service
The AMS is dedicated to providing market research and assistance to US agricultural producers. AMS offers a wide range of ag marketing information from information on milk marketing orders to finding a farmers’ market. Information on the National Organic Program (NOP) can also be found on the AMS site.
Writing a Marketing Plan
A list of topics to consider when drafting a marketing plan.
This guide provides information on many of the best resources available to help farmers and ranchers learn more about agricultural direct marketing.