Chapter III: Marketing

Marketing is the most important aspect of owning/operating a farm business. Whether you produce a commodity or process a value-added product, how you market your product is an important decision that will impact your business.

The success or failure of your venture will be measured by how well you cater to the needs and desires of your customers. Performing market research will assist you in identifying your primary and secondary target markets.

For those with the time and resources to spare, direct marketing can increase both revenue and local awareness of an agricultural enterprise.