Learning from Consumers: Examples of Easy and Insightful Questions to Ask
December 10, 2013
In last week’s blog, I encouraged you to learn about your customers’ needs, wants, and likes. This week I wanted to provide you with examples of questions that you might ask them and that could provide you with a great deal of valuable data.
No matter what survey format you choose or the type of retail operation you own or manage, consider asking:
Why do you shop at our store?
Survey Customers to Learn about Their Wants, Likes, and Needs
December 4, 2013
Over the past couple of months, I’ve spoken to audiences of small business owners and during my presentations I’ve stressed the importance of learning about their customers’ needs, wants, interests, etc.
Certainly, I understand the number of responsibilities that a small business owner has and that sometimes the staff is overwhelmed, but how will you know what products to continue to offer,
Farm$en$e: Farm Management tools for Financial Success
November 26, 2013
Are you looking for a farm business management class to help brush up your financial and production planning skills? Penn State Extension’s Agricultural
Entrepreneurship Team will offer Farm$en$e across the state at various
locations starting in December and running through early April.
Farm$en$e is a finance and production education class for
Pennsylvania farm businesses. Farming is
What's Trending in Restaurants for 2014?
November 21, 2013
No matter what type of retail you are in (agricultural or otherwise), it is very important to stay ahead of trends if you want to keep up with your customers' evolving wants. It's not necessary to embrace every trend or change your business model entirely, but it is crucial to know what is trending and how these trends will affect your business. In a recent report by Technomic (a foodservice
Using Sampling as a Marketing Tool
November 15, 2013
by Juliette Enfield, Extension Educator, Warren County
The market place is continually changing. The needs and
wants of a new generation of consumers can be surprising and unintuitive. Farmers
market customers want samples of fresh fruit and vegetables, and kids are more
likely to eat fresh apples if they are pre-sliced.
A consumer survey conducted by the University of Kentucky