Getting ahead of consumer buying behavior.
January 14, 2015
Consumer Trends: why bother?
Identifying what buyers want today and tomorrow is powerful!
As a farm / food retailer we may occasionally wonder what
drives not only our current customers, but also those elusive potential customers.
One source of insight is “consumer trends.” While these trends may not exactly
match the demographics we chase with our
An Agricultural Nonprofit Still Has to Make a Profit
January 6, 2015
By Juliette Enfield,
Penn State Extension Educator, Warren Co
A farm can provide benefits to a community that are not
always easy to measure in economic terms. A farm can keep land in agricultural production,
be used as a teaching tool or be used to grow food for charity. A for-profit
farm may not have the capacity or time to focus on these types of educational
or charitable activities. Quiet
Encouraging Consumer Purchasing, Part II
December 29, 2014
Last week I wrote about providing your customers with ideas on how your fresh and processed products can be used in ways other than their primary purpose. This week I have a couple of more ideas that might just work for your business.
Value-added, but “light”
Processing your own value-added products (for example, processing tomatoes and other ingredients into pasta sauce, salsa, etc.) may seem
Encouraging Consumer Purchasing, Part I
December 22, 2014
In past blogs, our group has discussed the importance of providing food samples, mass customization, benefits of offering value-added products, and other strategies to encourage customers to purchase your products. Each of these is designed to alert and remind customers about what you sell and increase consumer purchases. In today’s blog, I wanted to provide a few more ideas that can also help
Anything is possible.
December 15, 2014
As we wrap up our 2014 farm business management experiences,
and look to 2015 and beyond – we may consider expanding something we already
do, or we may explore a new enterprise. We may even transition to something
outside of agriculture.
Our farm business choices are only limited by our imagination!
It is important to keep in mind that “anything is possible!” Examples easy to recall