Starting a New Farm Business? Minimize Your Risk by Joining an Incubator
August 18, 2014
By Juliette Enfield
Penn State Extension Educator, Warren Co.
You dream of being a farmer. You love working outside,
growing your own food, and being your own boss, but then reality sets in. The
time commitment, the loans, and the pressure to produce suddenly make starting
a new farm seem like a crazy idea. The statistics aren’t on your side either.
The Small Business Administration estimates
Brags and Blunders!
August 2, 2014
Often the conversation amongst direct-to-consumer farm
marketers can turn to “So, what are you doing that’s new and exciting?” I was
fortunate to be able to hear some new and exciting ideas recently.
As part of our recent Are
You Crazy? bus tour we had a brief session titled “brags and blunders.” The
purpose of this session is for everyone to have an opportunity for describing
Mark Up versus Margin
July 8, 2014
Markup vs. Margin
What is the Difference? Is there a difference?
These two terms are often used interchangeably by folks
that do not value accounting skills. However, that misunderstanding can menace
of the bottom line of your enterprise. A solid understanding and application of
these two separate concepts can enhance our pricing model, and have a drastic
effect on the
How Discounting Products Can Hurt Your Business
July 7, 2014
by Juliette Enfield, Extension
Educator, Warren County
that sell perishable items such as baked goods, vegetables, fruits, or plants often
feel that they want to get rid of their product at the end of the day and so
they discount it in order to “get rid of it”. While discounting your products
will temporarily boost sales and bring in customers who may otherwise not buy
Cooperative Marketing for Agricultural Producers
July 3, 2014
by Heather Mikulas (Allegheny Co.) and Winifred McGee (Dauphin Co.) Penn State Extension
Cooperative marketing is a model which may be useful for all sizes of farms, although small to medium sized diversified farms, and those making specialty value-added products, will especially find that selling as a group makes a great deal of sense. The evolution of demand in the local and regional food