Mark Up versus Margin
July 8, 2014
Markup vs. Margin
What is the Difference? Is there a difference?
These two terms are often used interchangeably by folks
that do not value accounting skills. However, that misunderstanding can menace
of the bottom line of your enterprise. A solid understanding and application of
these two separate concepts can enhance our pricing model, and have a drastic
effect on the
How Discounting Products Can Hurt Your Business
July 7, 2014
by Juliette Enfield, Extension
Educator, Warren County
that sell perishable items such as baked goods, vegetables, fruits, or plants often
feel that they want to get rid of their product at the end of the day and so
they discount it in order to “get rid of it”. While discounting your products
will temporarily boost sales and bring in customers who may otherwise not buy
Cooperative Marketing for Agricultural Producers
July 3, 2014
by Heather Mikulas (Allegheny Co.) and Winifred McGee (Dauphin Co.) Penn State Extension
Cooperative marketing is a model which may be useful for all sizes of farms, although small to medium sized diversified farms, and those making specialty value-added products, will especially find that selling as a group makes a great deal of sense. The evolution of demand in the local and regional food
Some Questions I Get About Social Media
June 17, 2014
by Sarah Cornelisse, Sr. Extension Associate, Dept. of Agricultural Economics, Sociology and Education
In this post, I thought I would simply give my thoughts on some of the questions I get when leading workshops and meeting sessions on the use of social media by businesses and organizations.
There are numerous social media tools to choose from
How do I choose the social media tool to use?
When Targeting Retailers Rather Than Consumers
June 11, 2014
by Winifred McGee, Extension Educator, Dauphin Co.
In our Penn State Extension Food for Profit workshops, we routinely discuss the necessity of targeting a niche market, then innovating related to that market segments' wants and needs - actually getting ahead of your customer by creating what they will want next (before it is realized by target customers). This process takes time and research,