November 22, 2014
Assessing available marketing opportunities
How do you gauge the value of a marketing channel?
Of the roughly $700 billion annual food system value in
the U.S., slightly over $100 billion is the farm gate value for all the food
farmers produce. The remaining $600 billion covers the processing, packaging,
marketing, storage, distribution and transportation between the farm gate and
U.S. agricultural productivity out paces all other industries
November 8, 2014
Where does all this food come from?
The abundance of safe, nutritious food in the U.S. is efficiently produced.
We understand that every American farmer feeds roughly 155 people. Since
these people do not have to farm to feed themselves they are free to pursue
other careers. This phenomenon is often referred to as the “industrialization
of agriculture.” By increasing the
What's your vision for family farms?
November 3, 2014
How do you see the future of family farms?
Can our current farm community structure continue as a viable business model?
The average size of a U.S. crop farm has changed little
during the past three decades. However, this seeming stability masks important
structural changes in the farm sector: there are growing numbers of very small
and very large farms and declining numbers of
Increasing food system efficiencies
October 21, 2014
Having our food and eating our food
are not the same.
fall harvest season can bring to mind the ability of U.S. farmers to produce
abundant supplies of safe, wholesome foods. Additionally, shopping at the
market I see aisles stacked from floor to nearly the ceiling with seemingly
endless choices of food. However, let’s remember having all this food available
to us does not mean we
Mid-Atlantic Consumer Demand for Ethnic Produce is on the Rise
October 20, 2014
Why is demand increasing for ethnic produce in the mid-Atlantic? U.S. Census data indicates New York City, Washington DC, and Philadelphia are among the top ten cities that are majority-minority in population, meaning ethnic minorities account for more than half of the population (Census 2010). U.S. Census data also shows that the mainstream population only increased by 9.7% from 2000 to 2010 as