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Marketing

Cooperatives (often referred to as “coops”) are an ancient concept where a group works together to meet common needs. This informal arrangement evolved over time into a formal business organization. Cooperatives have special status under tax laws in the United States and most other countries.

Community-supported agriculture (CSA) is a concept designed to encourage relationships between consumers and growers and for consumers to become more knowledgeable about the way their food is grown.

Many agricultural products can be sold directly to the public through a roadside market. Retailing directly to consumers can be a viable alternative marketing strategy and means of increasing profits for many small-scale agricultural ventures.

Marketing is important to all farm enterprises, regardless of size. It is strongly recommend that you identify and research your market before you become a fruit and vegetable grower.