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Recruiting New 4-H Members

Recruiting 4-H members can be a challenge. Often, we rely on new members coming to our club through word of mouth or with an existing member. In some cases, we think promoting 4-H is the responsibility of the county or State 4-H and Extension Offices.

In reality, promoting 4-H is all of our responsibility! Why wouldn’t we want to be a part of telling how 4-H is Making a Difference in our lives and our members?

Ideas for Promoting Your 4-H Club

Regardless of the 4-H promotion and recruitment methods you choose, please review Authorization to use the 4-H Name and Emblem to understand proper use in your promotional efforts.

  • Design a 4-H Club Flyer or Use Your County’s 4-H Club Recruitment Flyer – You and/or your members may distribute the flyer(s) in target community locations.
  • Make 4-H Club Posters – Have members make posters at a club meeting to promote your 4-H club. Display posters in businesses and community centers after seeking approval from owners and managers.
  • Write 4-H News Releases – You or a member can write news releases for the local newspaper to share information about your club, upcoming meeting times and more. Sample "New 4-H Year" News Release
  • Develop a 4-H Club Web Site or FaceBook page– Many clubs are enjoying sharing their 4-H events and activities via a 4-H club web site or page. Is there someone in your club that would enjoy developing a web site or page for your 4-H club? Be sure to review VIP Fact Sheet 29: Social Media Guidelines
  • Create 4-H Club Spirit Items – You and your members may enjoy creating a club logo to use on club shirts, hats, tote bags, banners, and more. Wearing your club’s spirit wear at community festivals, at the fair and other public places is a great way to get the 4-H image out and into the community.
  • Participate in a County 4-H Promotional Effort – Contact your County 4-H Extension Educator and ask about potential county 4-H recruitment and promotional programs. Opportunities may include: Presentations in Schools with Classrooms and Parent Groups, Feature 4-H News Insert, Promotional Events at local malls or businesses, Talks with Civic Organizations, PSA’s on radio stations, and many others.